Hard Rock Atlantic City and bet365 Group are partnering up for New Jersey sports betting. According to a correspondence published on the website of the NJ Division of Gaming Enforcement, the two parties first signed a letter of intent back on June 19.Neither has confirmed the deal publicly or to PlayNJ.
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As a matter of public record, however, Director David Rebuck signed off on a portion of the partnership on June 25. The temporary approval is valid until July 31 while bet365 works to obtain its license to operate in NJ. Rebuck’s letter seems to indicate that the requisite application is already on file with his agency.
The sports betting deal will be the first in the US for the large European bookmaker, following William Hill and Paddy Power Betfair across the pond.
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Hard Rock AC just opened its doors last week, and workers are still putting the finishing touches on a $500 million renovation of the former Trump Taj Mahal. There doesn’t appear to be a physical sportsbook in place yet.
During the grand opening ceremonies, Chairman Jim Allen did confirm that the property would offer sports betting, but he indicated further updates weren’t especially imminent.
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